Data mining by Google or Facebook to target their users

I explain the repercussions that this have on our society in the online voice record Vocaroo:

https://vocaroo.com/i/s0sXnJDlFsZQ

cc.Image: Google

It’s no secret that Internet collects user data to analyse for targeted advertising. For example, nowadays the Internet is an important part of the education process as many students use free web tools like Google Apps for Education. So, through a data mining the company Google is gathering relevant information to profile the users. Its means that when these users are login on the company knows everything that they look at on the Internet. This information is used to build a model of them, so is useful for the purposes of marketing and advertising. When the users go into the Internet, they will be targeted with ads.

Actually, this massive data collection by Internet is a duopoly between Facebook and Google. Obviously, the collection of data via apps including information like location, gender, age, hobbies, career, interests, relationship status, possible weight and income, which target customers, have a negative repercussion in our society because this action violates privacy.

Other negative consequence is that some of these ads are things like fast food or junk food which are less healthy, or like drugs and gambling which are dangerous.

And finally, we have to consider who well the data is protected from hackers and another bad people, taking precaution against hacking threats. In relation of data security, Google has developed Save Browsing which is a service to enable safe internet usage. Hopefully, there had been some legal actions to regulate sharing and collection of data which are the beginning of regulation properly the Internet privacy.

By Y.Muriel


You can find more information in the next websites:

https://safebrowsing.google.com/

Google Safe Browsing helps protect over three billion devices every day by showing warnings to users when they attempt to navigate to dangerous sites or download dangerous files. Safe Browsing also notifies webmasters when their websites are compromised by malicious actors and helps them diagnose and resolve the problem so that their visitors stay safer. Safe Browsing protections work across Google products and power safer browsing experiences across the Internet.

cc. Image: Google
cc. Image: Google

Should you be worried about sharing your data with Google?

https://www.pixelspot.net/2018/05/21/should-you-be-worried-about-sharing-your-data-with-google/



Licencia Creative Commons Contenido Web de Yolanda Muriel está sujeto bajo Licencia Creative Commons Atribución-NoComercial-SinDerivadas 3.0 Unported.

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