JOY’S REVOLUTIONAY HOUSEHOLD MOP
Joe makes things with cardboard when she was a child. Later, Joe grows up and she divorces. She has two young children. She works as an airline ticket clerk. She lives with two young children and with his mother in a small house. Terry, her mother, spends all the time watching soap operas. Her father, Rudy who is separated from her mother, wants to live in her house because his patner, Sharon, had throwed him out.
Moreover, she is sharing the basement of the house with Joy’s ex-husband, Toni, who is an amateur singer.
Her father has a garage business co-run by her half-sister. Rudy is finding a new partner by a dating agency. Finally, he meets a rich Italian widow called Trudy.
The grandmother of Joy, Mimi, who also lives in the house, believes that Joy will be successful in life.
Later, Trudy invites all Joy’s family onto her private yacht for a party. The guests spill red wine on the deck. While Joy wrings out the mop that she has used to clean up the mess, Joy cuts her hands.
She came up with an idea about an innovate mop. She is an entrepreneur.
She works on her mop idea with her daughter and she asks Trudy to invest in that idea. She wants to earn a living with her dream.
©Image: https://www.womennow.es/
A patent search reveals that another businessman has had a similar idea to Joy’s idea, so she will have to pay royalties.
Joe tries to sell her mop to local shops but to no avail . She is on the verge of losing the opportunity to became a businesswoman making something that improve the life of the people. So that hit her hard.
Finally, her ex-husband think about an alternative as he have a contact in the home shopping channel QVC. Maybe some people would think he was under a spell or he was crazy. But this contact tries to get Joy a chance to show her mop to the channel’s executives and in the end, she sells some mops in this channel. Is the beginning of her success.
It’s amazing what can happen if you believe in your dreams and act upon them.
She put her product on the market and the women loved it. She tried to make the woman community a little bit better. That’s when the journey began.
Again the film director’s (David O. Russell) view of the family is one more barrier on the road to self-fulfillment. According to a Boston Globe critic, «they are the people we have to climb over to find ourselves, and they delight in making the climbing as rocky as possible».
Joy is the life of the TV shopping superstar Joy Mangano. Born in 1956 in New York, Joy Mangano always was inventing. Aged 16, she invented a fluorescent flea collar to keep pets safe at night in the street. In 1978 she graduated with a degree in Business Administration.
She is considered the channel’s most successful seller, with annual sales of more than 150 million dollars.
Jennifer Lawrence emphasize the difficulty women have in negociating without being labelled as ‘difficult’ in the film business: I dind’t want to seem ‘difficult’ or ‘spoiled’.
She won the Golden Globe for Joy.
This is the official trailer of the film: JOY
- You must never give up.
- Do you pick up the gun?
- She completely freaks me out.
- Do you want me to take out a second mortgage of my house?
- Do I live up to muy profile?
- Good speed. Good luck. I’ll walk you out.
- Don’t take any guff from anybody.
- It seems like you’re shacking us down.
- You suck!
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I don’t know anything about charts or business, frankly. But I do clean my own home, and I made this mop because it is better than anything else out there.
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