ADOBE SUMMIT—THE DIGITAL EXPERIENCE CONFERENCE, APRIL 27–29, 2021

Today I would like to highlight some ideas of the event I have attended, Adobe Summit session on content, entitled Fuelling the Digital Economy With Content Everywhere – SS9, by Loni Stark, VP of Product at Adobe.
This event would like to share the dramatic shift in the role of content.  It’s clear, we’ve moved to a digital first world and there is no going back. It has heightened the challenge for all of us to accelerate how we optimize content at scale to power digital experiences no matter the industry. People struggle with having millions of digital assets, images and videos, only 20% of them are tagged so they can’t find anything.
The acceleration of the digital world need we re-imagine content in three key ways:
  1. Creating digital content experiences to embody our brands must be part of everyone’s job in the organization. We must democratize content creation and access.
  2. People now expect every interaction to be digitally augmented, we must enable content to be adaptable and flowing to all experiences. In other words, we must create content that can we seen from websites to mobile apps or any screen or even voice.
  3. Optimizing content for business impact is critical to the future growth of companies. Data must be paired with content intelligence, that understanding of the types of content having the greatest audience affinity in order to make insights actionable.
The Adobe innovations for content experience are:
First, using configurable edition of Adobe’s Digital Asset Management product with Adobe Journey Optimizer in first place and coming later this year Workfront.
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Second, we know Experience Manager is central to powering your experiences everywhere; Experience Manager now supports a complete set of headless CMS capabilities, including support for GraphQL.
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Forms Cloud Service is a secure and scalable cloud native solution, and after a very successful public beta is generally available.
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Adobe Experience Manager Innovations.
In this event Adobe shows the latest innovations in Adobe Experience Manager.
Let’s get started in Experience Manager Assets. Content automation means we put Adobe Photoshop and Lightroom APIs directly within to experience manager.
So you can just drag and drop this image directly into Experience Manager.
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Photoshop in the cloud working natively with Experience Manager to generate two brand new renditions of this image. One, there’s a cut out of just the bottles, and one that is a mask of the background. And now, your teams can use these across channels and campaigns.
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All you need to do is create a processing profile, where you define the input and output for each one of these images.
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And then you select the Creative Cloud APIs that you want to use. Smart tags now have more understanding and context around what’s happening within an image.
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Adobe Workfront is where you want to kick off an approval workflow for the image we just created.
Journey Optimizer and Workfront are just two examples of how Asset Essentials is lighting up across experience cloud applications.
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As a frontend developer, you can quickly get structured models and content via GraphQL. And for all you dev geeks, out there reading, we have the actual JSON that you get back from your query. So as you are always working with up to date content no matter what service I’m developing for. These enhancements to headless CMS are really changing the way developers work with and build content and experiences for all of the native services out there.

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© all Images: ADOBE

Licencia Creative Commons@Yolanda Muriel Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

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