The book “Born to run” is the Bruce Springsteen’s biography.
I picked this book because it is not only the story of Springsteen’s life but also a bootstrapped (to be entrepreneur with small resources) business success. He is portrayed as a businessman who has the strengths of the best managers and leaders like resilient hope. The kind of hope borne of staring at the truth without losing faith. Some pages of his memoir offer insights any entrepreneur can learn from such as:
you have you have to differentiate in the market if you want to be successful.
developpe some craft and creative intelligence that will lead you further when things get dicey.
The difficulties to make his passion a business.
- This book will change the way you see confidence, because as the author explains it can be a way to really, really change your life.
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