Commoditization is happening faster and faster across a whole range of industries. As more and more analog processes become digital, virtual, mobile, and personal, more and more jobs and functions are being standardized, digitized and made both easy to manipulate and available to more players.
When everything is the same and supply is plentiful, clients have too many choices and no basis on which to make the right choice. And when that happens you’re a commodity. You are vanilla.
Everyone can see what everyone else is doing now, and everyone has the same tools, so you have to be the very best, the most creative thinker. You have to offer something totally unique. It’s all about imagination.
© image: https://www.winwithoutpitching.com/battling-commoditization/
This text is a hightlight of some key points of the book : The world Is flat. Author: Thomas L. Friedman
@Yolanda Muriel 
yolandamuriel.com 